Superman to die, so steel yourself

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Superman to die, so steel yourself

The data on what viewers will actually take the time to sit down and read online is depressing. As we discussed in class, studies have been done which prove readers block out a majority of website content, read in a defined “F” pattern, or they will skim headlines without reading the attached articles.

So it’s important to make sure headlines are smart, clear and intriguing to hook people into reading a bit further. Sell and tell.

I’ve been looking around online and found a cool series on headlines by CopyBlogger. These articles address a variety of different issues around why headlines aren’t effective, and how to make them as catchy as possible.

Check out magnetic headlines for more!

http://www.copyblogger.com/magnetic-headlines/